indie game influencer marketing
Boost 3 Gaming Micro‑Niche ROI in 2026
68% of indie titles that partner with mid-tier influencers see 1.5× better long-term sales than those that chase mega-stars, according to Playful Labs. This means a focused micro-niche approach can outpace headline-grabbing campaigns while keeping acquisition costs low. Gaming Micro-Niche: The Undiscovered Market Surge When I first mapped the