indie game influencer marketing cost
Stop Hooking Up Big Streamers - Gaming Micro‑Niche Dominates 2026
In 2026, micro-influencers on Twitch and TikTok are delivering higher engagement than macro streamers. Brands that pivot to tight-knit communities see stronger click-throughs and longer watch times, while spending less on ad inventory. This shift reflects a broader move toward authentic, niche-first marketing across gaming. Gaming Micro-Niche: The New Driver