gaming micro‑niche
Micro‑Influencer vs Macro‑Influencer: Which Wins the Gaming Micro‑Niche ROI Battle in 2026
Micro-influencers deliver higher return on investment for indie game launches than macro-influencers, according to 2026 benchmark data. Hook In 2026, micro-influencers generated an average ROI of 7.5 × on indie game launches, while macro-influencers averaged 3.2 ×, per the Influencer Marketing Benchmark Report 2026 (Influencer Marketing Hub). I first noticed