gaming micro‑niche
30% Higher ROI Myth Gaming Micro‑Niche Twitch Outsells YouTube
30% Higher ROI Myth Gaming Micro-Niche Twitch Outsells YouTube In Q1 2026, an industry survey by Epic Insights showed that directing 60% of influencer spend to Twitch micro-niche streams generates a 30% higher return on investment than comparable YouTube campaigns. Marketers who shift budget accordingly see more downloads per view,