indie game marketing strategy
Choose Gaming Micro‑Niche or Grown‑Up Influencers
A 30% reduction in cost per acquisition is possible when indie studios shift spend to micro-niche gaming influencers, per the 2026 Influencer Marketing Benchmark Report. I’ll walk through the data-driven steps that let creators, marketers, and studios maximize reach while keeping budgets lean. Gaming Micro-Niche: A New Budget-Friendly Angle